The cosmetic industry has bright prospects, but high profits also make this industry relatively competitive. For cosmetic product brand building ,the cosmetic packaging is an important part and has a great impact on the sales of cosmetics. So, how should cosmetic product packaging design be done? What are some tips? Take a look!
1. Material selection for cosmetic packaging design
Materials are the basis of cosmetic packaging. When choosing, we should comprehensively consider the characteristics of materials (such as transparency, ease of molding, protection of skin care products, etc.), cost, brand or product positioning, product characteristics, etc.
At present, the common cosmetic packaging materials mainly include plastic, glass and metal.
Generally , economical lotions and face creams can be made of plastic, which has strong plasticity, has more possibilities in modeling, and is also more economical.
For luxurious essences or creams, you can choose crystal clear glass, and use the texture of glass to create a higher-end feeling.
For skin care products with strong volatility, such as essential oils and sprays, it is necessary to choose metal materials with stronger barrier capabilities to water and oxygen to ensure the effectiveness of the products.
Design of cosmetic packaging design
The shape design of cosmetics should fully consider the shape and convenience of use of cosmetics, and choose the most suitable shape. Generally , for liquid or milky cosmetics, choose bottled, paste-like cream jar are easier to use, while powdered or solid products such as loose powder and eye shadow are mostly packed in powder box, and trial packs are most convenient in plastic bags cost-effective.
Although the common shapes are various lotion bottle, eye jar, lipstick tubes etc, the current technology is advanced, and it is more convenient to change the shape. Therefore, when designing, you can also do some creative or humanized designs according to the characteristics of cosmetics. , making the brand more distinctive.
Strengthen the brand of cosmetic packaging design
Unlike other industries, there is no brand in the cosmetics industry, which means there is no sales. Although everyone has a love for beauty, they can spend more on cosmetics, and their education and income are not bad, and these people are more willing to consume. well-known brand.
This also means that cosmetic brands must be well-known and recognizable to gain more consumer recognition. Therefore, when designing cosmetic packaging, we must pay attention to the expression of the elements and advantages of the brand, such as using specific colors and graphics to make the brand more recognizable, so as to leave a deep impression on consumers and help the brand in the fierce competition. Gain a better advantage in market competition.
It should be noted that the packaging of cosmetics, especially high-end cosmetics, focuses on simplicity, high-end, and atmosphere. Therefore, while highlighting the advantages of products, we must also pay attention to the proportions, too much information is too complicated, too much.
Post time: Oct-21-2022